Earlier today, LG satiated TV enthusiasts by announcing the pricing and availability for its anticipated 2024 slate of OLED evo G4 and C4 televisions that wowed us at CES 2024. But the Korean electronics giant isn’t done for the day and has also announced that its latest 3.1-channel wireless Dolby Atmos soundbar, the SG10TY, designed to pair perfectly with evo G Series TVs, is also available today for preorders and will cost $800.
The first of LG’s CES 2024-announced soundbars to see the light of day, the SG10TY (and its sibling, S70TY, which matches with LG’s 2024 QNED TVs) is a slim wall-mountable soundbar that is meant to work seamlessly with LG’s 2024 OLED evo G4 Series TVs in more ways than one. While it’s a perfect fit, size-wise, for the 65-inch OLED EVO G4, matching its width and frame bezel, the LG SG10TY integrates with any of the evo G4 sizes, from its smallest 55-inch to the huge 97-inch model.
The SG10TY features wireless connectivity by way of LG’s Wowcast that enables a wire-free look, yes, but Wowcast’s Wi-Fi connectivity also brings lossless multi-channel audio, should you want to listen to hi-res music through services like Tidal, as well as wireless Dolby Atmos and DTS:X surround sound for immersive movie and TV watching.
But things get even more interesting with Wow Orchestra, which integrates the left, right, and center speakers of the SG10TY soundbar with the speakers in the LG TV to “harness the full potential of their speakers to create an enlarged soundstage with improved width and height,” LG’s press release says. With 420 watts of power and an included subwoofer, we’re expecting big sound from the SG10TY.
LG also adds that through the soundbar’s “Immersive 3D Spatial Sound” technology that is available when its Cinema/AI Sound Pro Mode is activated, the tech “applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space.” The SG10TY also features AI-driven room calibration that analyzes the room’s acoustics and adjusts the sound to suit. New for 2024, however, is its ability to calibrate rear surround speakers, too.
The LG SG10TY is available for preorder starting today through to March 17, 2024, at LG’s website, and if you bundle it with a 55-, 65-, or 77-inch LG OLED evo G4 TV, you’ll get 25% off.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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