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LG unveiled a translucent, rollable OLED so big you could use it as a blanket

LG’s massive 77-inch transparent rollable OLED shows that the company is making fast progress and these futuristic display technologies might come to your living room sooner than you think.

In recent years, LG has given us glimpses of prototypes of both transparent OLED displays and rollable OLED displays, but it was always in the context of technology we will see someday in the future. Now it seems the future is getting a little closer, as the company is showing off what it calls the world’s first 77-inch transparent flexible OLED display at the Society for Information Display (SID) conference in Los Angeles, and it shows that LG is making great strides with this type of technology.

Combining its transparent and rollable OLED display technologies, especially in a display this size, shows that LG is making great progress. The panel itself is capable of the standard Ultra HD (UHD) resolution of 3840 × 2160 with 40 percent transparency and can be rolled up to a radius of 80mm without any negative effects on its functionality. At first, you might wonder how transparency could work in your living room, but looking at the Ambient mode in Samsung’s latest TVs shows how it could be useful, blending into your decor rather than sticking out like, well, a TV.

“LG Display is proud to have a pioneering role in the 50-year history of LCD innovations by introducing world-first and world-best technologies such as IPS,” LG Display executive vice president and chief technology officer In-Byeong Kang said in a statement. “We will continue to create innovations in the display industry by establishing a new display paradigm with OLED technology and opening another revolutionary chapter of display history.”

Watch LG’s 65-inch rollable OLED TV curl up like a poster, disappear from sight at CES 2018.

For the time being, most actual uses of these new transparent flexible OLEDs would be digital signage, similar to the transparent and mirrored displays Samsung introduced a few years ago. That said, the rollable OLED we saw at CES would fit well in your living room. LG isn’t saying when it might roll out these displays, but the company is definitely progressing quickly.

While these technologies might come to your home in the future, they’re not useful if you’re looking to buy a TV now. Fortunately, we have a TV buying guide and a list of the best TVs you can buy to help you in your shopping.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.