Big screen, real OLED, huge discount: this LG deal is easy to like

By Omair Khaliq Sultan Published March 3, 2026

A 77-inch OLED under $1,500 is the kind of TV deal that doesn’t need much explanation. It’s just a legitimately big discount on a TV people actually want. The LG 77-inch B5 Series OLED (2025) is down to $1,499.99, which is $1,500 off its $2,999.99 list price. That’s a major cut on a current-model OLED, not some random old stock set that only looks good because the sticker dropped.

And at this size, OLED really starts to feel worth it. You’re not just getting a nicer panel. You’re getting the kind of screen that can anchor a room, whether you care more about movies, sports, or gaming.

The LG OLED77B5PUA is a 77-inch 4K OLED smart TV running webOS. It comes with LG’s Alpha 8 AI Processor Gen 2, plus support for Dolby Vision, HDR10, HLG, and Dolby Atmos.

It’s also better set up for gaming than a lot of TVs in this price range. The B5 has a native 120Hz refresh rate, VRR, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and four HDMI 2.1 ports. That’s the kind of spec sheet that makes it easy to pair with a PS5, Xbox, and a gaming PC without compromise.

The main reason this deal works is pretty simple: 77-inch OLED TVs still aren’t cheap, and this one just dropped into a price range where it feels much more reasonable.

The B-series has always made sense for buyers who want the core OLED experience without paying extra for a higher-tier model. You’re still getting the deep black levels, the strong contrast, the wide viewing angles, and the smooth gaming features that make OLED stand out. What you’re not doing is paying a lot more just to move up the lineup.

At $1,499.99, this is the kind of TV that makes a real upgrade feel obvious. If you’re coming from a smaller LED set, the jump in both size and picture quality is going to be immediately noticeable.

If you’ve been waiting for a big OLED to hit a more reasonable price, this is it. The LG 77-inch B5 Series OLED gives you the stuff that actually matters: 4K OLED picture quality, Dolby Vision, a native 120Hz panel, and four HDMI 2.1 ports. The current discount makes it one of the better 77-inch TV deals out there right now.