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Big screen, real OLED, huge discount: this LG deal is easy to like

A 77-inch OLED under $1,500 is the kind of TV deal that doesn’t need much explanation. It’s just a legitimately big discount on a TV people actually want. The LG 77-inch B5 Series OLED (2025) is down to $1,499.99, which is $1,500 off its $2,999.99 list price. That’s a major cut on a current-model OLED, […]

A 77-inch OLED under $1,500 is the kind of TV deal that doesn’t need much explanation. It’s just a legitimately big discount on a TV people actually want. The LG 77-inch B5 Series OLED (2025) is down to $1,499.99, which is $1,500 off its $2,999.99 list price. That’s a major cut on a current-model OLED, not some random old stock set that only looks good because the sticker dropped.

And at this size, OLED really starts to feel worth it. You’re not just getting a nicer panel. You’re getting the kind of screen that can anchor a room, whether you care more about movies, sports, or gaming.

The LG OLED77B5PUA is a 77-inch 4K OLED smart TV running webOS. It comes with LG’s Alpha 8 AI Processor Gen 2, plus support for Dolby Vision, HDR10, HLG, and Dolby Atmos.

It’s also better set up for gaming than a lot of TVs in this price range. The B5 has a native 120Hz refresh rate, VRR, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and four HDMI 2.1 ports. That’s the kind of spec sheet that makes it easy to pair with a PS5, Xbox, and a gaming PC without compromise.

The main reason this deal works is pretty simple: 77-inch OLED TVs still aren’t cheap, and this one just dropped into a price range where it feels much more reasonable.

The B-series has always made sense for buyers who want the core OLED experience without paying extra for a higher-tier model. You’re still getting the deep black levels, the strong contrast, the wide viewing angles, and the smooth gaming features that make OLED stand out. What you’re not doing is paying a lot more just to move up the lineup.

At $1,499.99, this is the kind of TV that makes a real upgrade feel obvious. If you’re coming from a smaller LED set, the jump in both size and picture quality is going to be immediately noticeable.

If you’ve been waiting for a big OLED to hit a more reasonable price, this is it. The LG 77-inch B5 Series OLED gives you the stuff that actually matters: 4K OLED picture quality, Dolby Vision, a native 120Hz panel, and four HDMI 2.1 ports. The current discount makes it one of the better 77-inch TV deals out there right now.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.