The LG C5 has been the OLED benchmark for a good reason, and the 77-inch version is now down to $1,999.99, a $1,700 saving off its $3,699.99 comp value. At that size and that price, this is a TV that changes what a living room looks and feels like, and the OLED evo panel underneath it delivers picture quality that no LED or Mini-LED alternative at this price can replicate.
Size matters differently on an OLED than it does on a standard LED panel. Where a larger LED screen amplifies inconsistencies in backlight uniformity, a larger OLED panel simply gives you more of what makes OLED worth caring about: per-pixel contrast, true blacks, and colors that hold their accuracy across the entire screen rather than drifting toward the edges. At 77 inches, that difference between OLED and everything else becomes considerably more visible than it does at 55 or 65.
The OLED evo panel in the C5 pushes peak brightness higher than previous OLED generations, which is the improvement that matters most for a screen this size in a typical living room. Brighter highlights in HDR content look more convincing, and the screen holds up in rooms that get afternoon sunlight in a way that earlier OLED panels didn’t always manage.
LG’s AI picture processing works scene by scene rather than applying a fixed picture profile, and on a 77-inch screen the difference between well-optimized and poorly-optimized images is immediately apparent. WebOS handles the smart platform duties cleanly, and the C5 supports 4K at 120Hz with VRR and ALLM, covering current-generation console gaming as well as it covers cinema.
A $1,700 saving on any TV is significant. On a 77-inch LG OLED, it represents a price point that makes this genuinely accessible in a way that a screen of this caliber hasn’t been before. Comparable 77-inch OLED options from Sony sit notably higher even at sale pricing, and the LG C5’s OLED panel keeps it competitive with anything in the category at any price.
The LG 77-inch C5 OLED at $1,999.99 is the large-screen TV purchase that’s hard to talk yourself out of at this price. The OLED evo panel, AI picture optimization, and gaming-ready spec add up to a viewing experience that justifies every cent, and the $1,700 saving makes this the right moment to commit to the screen size a room like this deserves.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.