Black Friday is notorious for hordes of angry, stampeding shoppers, long hours for retail workers, and even fatalities, but it’s also hailed as the best shopping day of the year. This year, some of the biggest Black Friday discounts we’ve seen are on LG OLED TVs, with 10 4K HDR OLED models currently discounted to some of their lowest prices yet — no crazy trip to the store necessary.
The most striking discount is on the 55-inch B7A, which is just $1,500 — the lowest price that we’ve seen on an OLED of this caliber — or as LG puts it, the “best price ever.” The 65-inch B7A is available for $2,300.
While we haven’t reviewed the B7, we did review the previous model, the B6, and awarded it with a perfect score. We also reviewed the next step up in the series, the LG C7, which also earned a perfect score. While the B7 and C7 have different audio features (the C7 supports Dolby Atmos, while the B7 does not), they feature identical video quality, which is by far the C7’s best feature. A pair of C7 models are included in the Black Friday deals.
Another standout model included in the Black Friday deals is the W7, which is by far the best TV we’ve ever had to pleasure of testing. The wallpaper design is superb and the picture is jaw-droppingly beautiful, plus it supports every HDR format. At launch, the 77-inch W7 model cost a whopping $20,000, but the LG Black Friday deal cuts out a quarter of the price, bringing it down to $15,000.
The reason OLED TVs tend to look so good is because their displays use specialized technology that differs from regular LED TVs to create deep blacks for a crisp picture with deep contrast ratios and impeccable viewing angles. In short, each pixel is able to be turned on and off individually, allowing for perfect black levels in between the shiny colors of your favorite movies, and therefore, incredible contrast and detail.
LG OLED TV C7 Series (our review)
LG OLED TV E7 Series (our review)
LG Signature OLED TV W7 Series (our review)
If you’re planning on buying an OLED 4K TV this year, now is the time to do it — and do it fast. The Black Friday 2017 discounts only last until November 27, and once stocks are sold out, they’re gone. Check out the entire rundown of the discounts by model below, and be sure to head to LG’s official page for the promotion for store locations and online retailers.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.