Karma Automotive has partnered with Master & Dynamic (M&D) to bring the New York City-based boutique audio company’s sound to two of its electric vehicles. It’s the first time that M&D has designed an in-cabin sound system. It says it will also design a selection of “sound tools” exclusively for Karma, including wireless headphones.
The Karma cars in question are Karma’s third-gen Karma Revero, set to begin deliveries later in 2024, and the upcoming $300,000 Karma Kaveya super-coupe. In the meantime, owners of existing Karma Reveros can enjoy Tune, an over-the-air audio upgrade for the Karma Revero sport sedan. According to M&D, Tune lets drivers seamlessly download a proprietary equalization package that “enhances the in-vehicle audio experience with Master & Dynamic’s signature rich, warm sound.”
“The caliber of the workmanship is what drew us to Master & Dynamic,” said Karma Automotive president Marques McCammon. “The Tune audio package for Karma Revero, the first over-the-air upgrade of its kind ever offered by an automotive manufacturer, is just a sneak-peek of what we’ve got in store.”
Curiously, it looks like Karma initially worked with Sennheiser on the 3D sound system for its Revero GT plug-in hybrid, but that partnership didn’t last.
Beyond the Tune EQ package, the two companies are being fairly quiet on details. They shared a number of press photos (included here) that illustrate M&D-branded speaker placements throughout the Karma Kaveya, but we don’t know how many speakers the car will get, how much amplification power will be on tap, or whether the system will support immersive audio formats like Dolby Atmos Music.
The partnership is just the latest pairing of high-end audio and high-end automotive. Lucid became the first car company with a Dolby Atmos Music in-cabin system, the Jeep Grand Wagoneer got a bespoke installation from McIntosh, and Audi has worked with Sonos.
For its part, Master & Dynamic is no stranger to high-end auto partnerships. It has previously collaborated with Mercedes-AMG, Lamborghini, and Bugatti on custom-branded wireless headphones and earbuds.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
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