You knew this was going to happen, right? Max — the streaming service that houses the combined works of Warner Bros. and Discovery, including HBO and the TNT family — is increasing its prices again. (It last did so in early 2023, when it was still just HBO Max.)

Here’s the deal:

The Max plan that includes advertising remains at $10 a month, or $100 a year.

The new pricing goes into effect immediately for new subscriptions. Renewing subscriptions will get a 30-day heads up before the new pricing takes effect.

In its email announcing the price changes, Max didn’t offer a reason for the increase.

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