Apple today announced that it’s reduced the cost of a subscription to MLS Season Pass to $49 for the rest of the 2024 season. That’s down from the original price of $99 at the start of the season. (And it hit $69 at the end of April.) And if you’re also subscribed to Apple TV+, that price drops even further, to $39 for the rest of the season.
In addition to all the regular-season MLS games, you’ll get MLS All-Star events and the second-annual Leagues Cup event (which pits MLS clubs against the best from Mexico’s Liga MX). The top three from that 77-match tournament will find themselves in the Concacaf Champions Cup.
And the price drop comes just in time for the El Trafico match on July 4 — that’s LA Galaxy vs. LAFC at the Rose Bowl. Last year’s game had a record 82,110 fans in attendance.
And MLS proper is just the tip of the iceberg. A subscription also gets you access to MLS NEXT Pro and MLS NEXT, so you can see the up-and-comers who will constitute the league in future years.
MLS Season Pass is exclusively on Apple TV (the app), which is available on all Apple devices, as well as on pretty much every other modern streaming platform. That includes Roku and Amazon Fire TV, Google TV and Android TV, various smart TVs, and in a web browser.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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