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Monster beats its fashion-forward drum with new Sound Machine headphones

Monster is releasing new headphones called Sound Machine in collaboration with producer, Emilio Estefan, sold exclusively at Target stores starting April 14.

Monster has announced that it will release a new line of headphones called Sound Machine that was designed in tandem with musician and producer, Emilio Estefan. The two models are set to go on sale exclusively at Target on April 14.

The over-ear model, which will sell for $250 has passive noise-isolation with 40mm drivers and a hinge design allowing the ear cups to swivel. The ControlTalk universal cable, which includes playback controls and a microphone, can also be detached.

The on-ear model, selling for $150, has 30mm drivers and playback controls on the cable, but doesn’t have the hinge design of the over-ear model.

For the time being, the headphones will only come in a metallic purple color, and there is no statement confirming other colors will come to market later.

Monster says it collaborated with Estefan to make the headphones “with a special flair for reproducing the rich, percussive nature and vocals of Latin music and rhythms of the world”. In other words, instead of the bass-heavy models Monster came to be known for in its earlier years of headphone production (Beats by Dre, anyone?), the Sound Machine is meant to be another in Monster’s more recently developed headphones designed around musical accuracy.

Target will be selling both models exclusively for 60 days at select retail locations and at Target.com before rolling out to other retailers that have yet to be confirmed.

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Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

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