Devices supporting high-resolution audio continue to grow in number, with receivers, wireless speakers, portable media players, and even some phones supporting the format. What hi-res audio truly needs to take off in terms of popularity is a widely recognized and supported format — similar to how the MP3 format caused digital music to skyrocket in terms of popularity. MQA wants to be that format, and is moving closer thanks to its new multi-year deal with Universal Music Group (UMG).
On February 16, the two companies announced the multi-year deal which will see UMG making its massive catalog available in the MQA Hi-Res format. This is following similar deals with companies like Warner Music Group, meaning the library of songs and albums available in the format is already sizable and continuing to grow.
“We’re very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream,” MQA CEO Mike Jbara said in a statement. “Universal’s timeless catalog and impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans.”
MQA, which stands for Master Quality Authenticated, offers a unique approach to high-resolution audio. The format is actually distributed in familiar file formats like WAV, FLAC, or AIFF, while allowing for smaller file sizes than traditional hi-res audio in those formats. On devices that don’t support high-resolution audio, the files still play fine, albeit in standard resolution, while high-resolution audio can be played from the same file on devices that support it.
“With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn’t ask music fans to compromise on sound quality for convenience,” UMG vice president of digital strategy Michael Nash said. “We’re looking forward to working with Mike and his team at MQA to make our industry-leading roster of artists and recordings available to music fans in the highest quality possible.”
This isn’t the only recent major step forward for MQA. Last month, the company partnered with Tidal, making it the first major music subscription service to allow for streaming master-quality audio. The deal with UMG likely means that even more hi-res audio should be available via the streaming service soon.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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