Onkyo has a new brand identity, which you can already see on its website. Admittedly, it’s a lot like its previous branding — same name, same typeface — but now the letters that make up the name Onkyo are spaced a little farther apart.
What you won’t see on the site, officially at least, is the new product line that the Japanese brand says it will announce at CES 2025 in January. Instead, Onkyo has teased us by throwing exactly one second of footage of its new GX-10DB powered speakers into a minute-long video promoting the “new” Onkyo.
You can also see — if you pause quickly — a frame or two of a new preamplifier dubbed the P-80. No other details have been released.
“Onkyo aims to deliver innovative solutions that will captivate music, movie, and gaming enthusiasts,” reads a press release announcing the rebranding. “While Onkyo is synonymous with home theater AV receivers today, our ambitions reach far beyond that. We’re excited to announce that we’re developing an entirely new range of products designed to cater to both everyday audio consumers and high-end, premium hi-fi listeners.”
This new range consists of a new home speaker series (to which the GX-10DB is presumably belongs), and a new electronic separate series.
Onkyo belongs to the Premium Audio Company (PAC), a collection of brands that includes Onkyo, Klipsch, Integra, Pioneer, Elite, Magnat, and Heco.
Earlier in 2024, PAC debuted the Klipsch Flexus series of modular soundbars, powered by Onkyo — the first time these two brands have collaborated on a product.
Onkyo has also collaborated with non-family brands: Onkyo was the official home audio system of Marvel Television’s Agatha All Along and it expects to announce additional partnerships in 2025.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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