Don’t act surprised. Don’t act is if you’re shocked that Peacock — the streaming service from NBCUniversal that’s home to the larger NBC universe, the wildly popular Premier League, and the 2024 Summer Olympics — is increasing its prices just in time for a major sporting event.
Peacock’s two plans will become more expensive for new subscribers on July 18. Existing subscribers will see the increase arrive August 17. That timing is important because it means you can save a couple bucks ahead of the Paris Olympic Games, the opening ceremony of shicj is scheduled for July 26, provided that you’ve subscribed to Peacock ahead of the middle of the month.
Here’s how the pricing breaks down:
The price increases should not surprise anyone. Peacock has been on the less-expensive side of the ledger since its launch, and another price increase certainly was inevitable. Peacock continues to lose money for owner Comcast, though.
Peacock, which is available on every major connected platform and in a web browser, has 34 million paid subscribers as of March 31, 2024, up from 31 million at the end of 2023, and up 55% compared to the first quarter of 2023.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.