Every Prime Day, I get asked, “what’s the best deal on .” And because Amazon and other retailers don’t exactly send me a secret email with their deepest discounts, I end up doing what you probably do — searching these sites for products that I’ve wanted to buy but couldn’t afford at regular prices. This year, that search started with soundbars, and the deal I found was so good, Amazon wouldn’t even reveal the discount until I added the product to my cart.

I won’t keep you in suspense any longer. It’s the Sony HT-A5000 Dolby Atmos soundbar, a TV speaker system that normally sells for $1,000. For Prime Day 2024, it’s almost half-price — just $550 — which makes it easily one of the best (if not the best) soundbar deal I’ve found so far.

When you click on the button below, you’ll see the product listed at $650. But there’s a $100 discount promo you can apply, bringing the price down to $550.

A quick recap on the superb HT-A5000: It might not be the most recent model (Sony just released the new Bravia Theater Bar 8 soundbar that replaces the HT-A5000), but that doesn’t change the fact that the A5000 is still a superb speaker and one of the best all-in-one soundbars you can buy.

It has a 5.1.2-channel Dolby Atmos-compatible driver and processing configuration, a powerful built-in subwoofer, dedicated up-firing drivers for height effects, DTS:X compatibility, an HDMI 2.1 input with 8K, 4K @ 120Hz, VRR, and Dolby Vision passthrough, support for both wired and wireless hi-res audio (thanks to Sony’s LDAC Bluetooth codec), plus expandability with optional wireless surrounds and subwoofers.

The A5000 is also supremely well connected, with Wi-Fi, Apple AirPlay, Google Cast (formerly Chromecast built-in), and Spotify Connect, giving you unlimited ways of streaming your favorite music, whether you’re on iOS or Android.

When I reviewed the A5000 at its regular price, I had no hesitation in giving it our Editor’s Choice award. Now that it’s almost 50% off, I’m not sure what else to say other than grab this deal while you can. With inventory strictly limited now that the new Bravia Theater bars are the current models, I doubt the A5000 will last long (at any price).

$550 AT AMAZON