If you’re going to upgrade your TV for the Super Bowl, this is the kind of deal that actually changes the experience, not just the number on the spec sheet. A 77-inch OLED is the “everyone on the couch can see everything clearly” size, and OLED is the tech that makes the biggest difference on broadcast-style content: strong contrast, clean highlights, and better-looking motion in fast action.
Right now, the Samsung 77-inch S90F Series OLED (2025) is $1,999.99, which is $1,500 off the $3,499.99 compared value. The key detail is the deadline: the deal ends February 9, 2026, so this is very much a “plan your setup now” situation.
This is a 77-inch 4K OLED with Samsung’s Tizen smart platform and SamsungVision AI branding around picture processing and smart features. The practical benefit is simple: OLED’s pixel-level control delivers deep blacks and strong contrast, which helps games look more dimensional, especially in mixed lighting.
For the Super Bowl specifically, a screen this size is great for the details that matter: jersey textures, sideline action, the ball in motion, and those quick camera cuts that can look smeary on older TVs. With a modern OLED panel, the picture tends to look cleaner and more premium without you needing to crank settings to extremes.
The real story here is value per inch for a premium display. At $1,999.99, you’re getting into “big statement TV” territory while still landing in a price band that’s far more approachable than most 77-inch OLED pricing historically.
It also helps that the timing lines up perfectly with a common buying moment. If you host, even casually, a TV like this does a lot of the heavy lifting. You do not need fancy décor or a full surround system to make the room feel upgraded. A 77-inch OLED becomes the focal point instantly.
At $1,999.99, the Samsung 77-inch S90F OLED is a standout deal for anyone who wants a huge, premium screen ahead of the Super Bowl. The size is legitimately immersive, OLED is a visible upgrade, and saving $1,500 is the kind of discount that justifies moving now instead of “someday.” Just remember the deadline: this deal ends February 9, 2026.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.