Samsung today announced that it’s making more than two dozen well-known pieces of art from the Museum of Modern Art available in the Samsung Art Store, and by extension to its Frame televisions.
The works currently collected by MoMA in New York city total 27 in all, including pairings by Frida Kahlo, Henri Matisse, Georgia O’Keefe, Vincent Van Gogh, Piet Mondrian, Claude Monet, and more. Somewhat ironically — though perhaps less so if you’ve seen the paintings in person — is that by putting them on a large-screen television, the art will end up literally being larger than life. And you won’t have to fight the crowds for a closer look.
The art included in the Samsung/MoMA collab includes the likes of Van Gogh’s The Starry Night, Mondrian’s Trafalgar Square, and Monet’s Water Lilies.
“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” Robin Sayetta, head of business development at The Museum of Modern Art, said in a press release. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”
This isn’t Samsung’s first collaboration with the art world. It’s also worked with the Metropolitan Museum of Art and Musée d’Orsay, and it worked on collections this year featuring René Magritte, Jean-Michel Basquiat and more than 40 Marimekko pieces.
Samsung’s (somewhat awkwardly named) The Frame television is part TV and part digital art frame, with art from the Samsung Art Store available individually, or via subscription. The Frame mounts flush to a wall and can be outfitted with several customizable bezels, with a matte display that rejects reflections to better mimmic an actual art piece. The televisions themselves start at $600 for a 32-inch model and range up to 85 inches at $4,300.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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