Some people love having the newest and biggest TV they can find proudly displayed in their home, whilst others would prefer a TV that is less noticeable and blends in with their decor. TV makers have been paying more attention to that latter group in recent years, a move which was started by Samsung’s introduction of its The Frame TVs which are designed to look like an art piece when not in use.
The original Frame came out in 2017 and has been updated with new models each year, but now Samsung is debuting an overhauled version named The Frame Pro. It looks amazing, but it’s not cheap.
First announced at CES this year, Samsung has now shared more details about The Frame Pro including pricing. The Pro will have a Neo QLED display that offers brighter colors, sharper contrasts, and deeper blacks, with a NQ4 AI Gen3 processor for improved picture quality. There’s also Anti-Reflection with Matte Display feature to give the TV more of a art look when it’s turned off, and a slim mount to help the TV sit flush against the wall — all of which will disguise it as an art piece.
But the big hardware update for those who care about the aesthetics of their TV is the Wireless One Connect Box. The box provides inputs like HDMI and USB for The Frame, and in the base model is connected to the TV by a cable. In the Pro version, the inputs will all be transmitted wirelessly from up to 30 feet away, so the only cord coming from the TV will be for power.
“Samsung pioneered the Art TV category when we first introduced The Frame, showing how a TV could elegantly blend with your space and elevate any aesthetic,” said Lydia Cho, Head of Product for Home Entertainment, Samsung Electronics America. “Now, with a growing number of shoppers using The Frame as their primary TV, we’ve added The Frame Pro with a Neo QLED display and other incredible picture enhancements, to give you the full package – an artistic showstopper and a performance powerhouse – all in a sleek, elegant design that’s fully customizable with your style.”
Both the base Frame and the upgraded Pro version will use Samsung’s Vision AI for features like live translate and picture enhancement. These Frame Pro comes in the following sizes and prices:
And the newest version of The Frame comes in these sizes and prices:
The new models are available to order on Samsung’s website now.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.