If you’re in the market for an ultra short throw projector — that’s the kind that can sit close to the screen — Samsung has two new options you definitely should take a look at. The Premiere 9 and Premiere 7 are laser projectors and land at $6,000 and $3,000, respectively. They join the Premiere 8K projector and Premiere 5 — which can project onto 3D objects — both of which were unveiled at CES in January 2024.
“Research finds the No. 1 factor buyers search for in a new projector is whether it provides a cinematic experience. That’s why we’ve refreshed our award-winning lineup of The Premiere projectors to make it even easier for you to experience theater-like visuals, right at home” James Fishler, senior vice president of Home Entertainment for Samsung Electronics America, said in a press release. “The Premiere 9 and 7 transform your everyday living space into an immersive viewing hub, delivering incredible picture quality, immersive sound and endless ways to enjoy your favorite content. They truly set the standard for modern home entertainment.”
As you’d expect from both the names and the prices, the Premiere 9 is the beefier of the two. Both will give you 4K resolution, with the Premiere 9 hitting up to 130 inches diagonally via its triple laser configuration, and the Premiere 7 up to 120 inches. (The Premiere 7 will go up to 130 inches, but you start to lose resolution.) The Premiere 9 has a peak brightness of 3,450 ISO lumens, with the Premiere 7 hitting up to 2,500 ISO lumens.
There’s a difference in audio, too. The Premiere 9 supports Dolby Atmos on its built-in speakers, featuring a 40-watt 2.2.2 channel design with up-firing speakers. The Premiere 7 has a 30-watt 2.2 channel setup.
And if you’re into the smart home thing, the Premiere 9 and Premiere 7 will serve as a SmartThings hub to control all your compatible devices. (they make it super easy to mirror a Samsung phone, too).
Both projectors are available now. And if you buy before September 15, you’ll get a free Freestyle 2nd Gen portable projector.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.