Most big TVs are basically a black rectangle you tolerate until it’s turned on. The Frame is built for people who don’t want to tolerate it. When you’re not watching, it’s meant to blend into the room with Art Mode, so your living space looks finished instead of “TV-centric.” The Samsung 65-inch LS03FA The Frame (2025) is down to $1,199.99, saving you $600 off the $1,799.99 compared value. If you’ve ever loved the idea of The Frame but hated the price, this discount is the kind that makes it feel realistic.
This is a 65-inch QLED 4K UHD smart TV from Samsung’s The Frame lineup, built around Art Mode and designed to mount cleanly on a wall (it includes a wall mount). The big differentiator is the “two-in-one” identity: a modern 4K TV when you’re watching, and a piece of décor when you’re not.
That sounds like a style feature (and it is), but it’s also a usability feature. If your TV sits in a main living area, The Frame is one of the few options that’s intentionally made to disappear into the room instead of demanding attention 24/7.
The value here isn’t “best TV picture per dollar.” It’s best living room vibe per dollar. If you’ve been putting off a bigger TV because you didn’t want your space to feel dominated by it, The Frame solves a very real problem.
The $600 saving matters because it closes the gap between The Frame and more conventional TVs. At $1,199.99, you’re paying for design, mounting, and the Art Mode experience—but you’re not paying full “premium tax” to get it. It’s also a great fit for rooms where aesthetics matter: open-concept spaces, dining/living combos, or anywhere the TV is visible all day.
At $1,199.99, the 65-inch Samsung The Frame (2025) is a strong value if you want a big 4K TV that doubles as décor, includes a wall mount, and keeps your room feeling intentional when the screen is off. If you only care about pure performance-per-dollar and don’t mind the black-rectangle look, you can spend less. But if you want a TV that fits the room, not just the wall, this deal is worth considering.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.