Let us be perfectly clear: When you see through all the smoke and glitz and glamour, transparency very much rules the early hours of CES 2024. The latest entry comes from Samsung, which is hardly a stranger to clear displays. The new hotness, though, is a transparent microLED display.

And let’s be clear about what this is not: Unlike what we’ve just seen elsewhere, Samsung’s transparent microLED isn’t being showcased in a consumer-ready product. This isn’t a television you’ll be able to purchase later this year, though Samsung does say that the microLED is good for “a clear, unobstructed picture for various use cases in both homes and business environments.”

For now, all you need to know is that it looks very, very cool. Or hot. Or whatever sort of image someone wants to pump through it.

The new transparent microLED display was just one of three transparent technologies Samsung had on hand. And while the end result didn’t necessarily look all that different (I didn’t stare at it hard enough to really see anything stand out), live microscopic looks at the panels themselves certainly showed a difference in how microLED works versus OLED and traditional LCD options. (Not that we’re anywhere near ready to call transparent displays “traditional.”

The end result from all three techs is, of course, a display that you can see through. Each will have its own application, as well as costs. You’re probably more likely to see this sort of thing in a business setting than you are in your living room. And while that might seem like a bit of a bummer at first, consider that you’re also more likely to see content and design that’s purpose-built for this sort of tech than you are from a highly compressed streaming service.

Samsung says the microLED tech that goes into these new panels utilizes “a modular design that allows viewers to personalize the shape, size, and ratio of screens to fit any space.”