If you’re like most people, when you buy a TV upgrade you’ll also want to upgrade your sound equipment. While some TVs are now equipped with an internal soundbar, most aren’t, and you’ll need to get your own equipment to get your home cinema the robust sound and deep rumbling bass that it deserves. Bose, a leading speaker brand, currently has both one of their leading soundbars and one of their leading subwoofers discounted by $100 for a limited time.
The Bose Smart Ultra Soundbar is marked down to $799 from $899, and the Bose Bass Module 700 is marked down to $749 from $849. With the exception of the black coloration of the soundbar (they each have a modern white and classic black color), all of these products have a glowing red “Only a few left!” button on the side, so be sure to order yours via one of the buttons below before someone else snatches it from your hands. But, it’s okay to slow down and see our take before leaping into a purchase.
Bose Smart Ultra Soundbar — $799 $899 11% off
Bose Bass Module 700 — $749 $849 12% off
The Bose Smart Ultra Soundbar is meant to be a quick and easy addition to your setup. In fact, maybe “setup” is a bad word for it — the soundbar uses smart audio calibration to fit your room, has an A.I. dialogue mode that boosts dialogue clarity on its own, and has simple controls via voice activation, a remote, or an app. Another smart feature of the soundbar (it has to earn its name somehow) is Bose TrueSpace technology. The bar uses Dolby Atmos to separate music, dialogue, and sound effects before “placing” them about your room, and uses Bose’s TrueSpace for things without Dolby Atmos, improving immersion beyond conventional stereo sound. Pair the soundbar with the Bose Ultra Open Earbuds for an even more interesting experience.
The above soundbar is often sold as part of a larger kit with this subwoofer. And it’s good. So good, in fact, that it made our list of the best soundbars with subwoofers in the “premium” category. There, we said the Bass module “brings booming sound,” and that fits. Of course, the gorgeous glass-topped box of boom also uses Bose’s QuietPort tech (in laymen’s terms, “ports” are the holes and vents where sound comes out) to eliminate distortion. This subwoofer looks quite charming in both its white and black variations.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.