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SiriusXM firing up a dedicated Taylor Swift channel on April 7

The satellite-and-streaming service presents Channel 13 (Taylor's Version) some 13 days before the release of her new album. It won't be around forever, though.

SiriusXM customers — get ready for a month of Taylor Swift. The satellite-and-streaming music service today announced that Channel 13 (Taylor’s Version) launches on Sunday, April 7. Yes, a full 13 days ahead of the release of The Tortured Poets Department.

How’s that for some Taylor numerology?

And to celebrate all these things, Channel 13 will be playing TTPD front to back throughout the weekend of its release. (That’s April 19, for those not inclined to do the math.)

“The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version),” Scott Greenstein, SiriusXM’s President and Chief Content Officer, said in a press release. “We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work.”

Taylor Swift (she’s the sort of artist who always gets both names) is no stranger to SiriusXM, of course. The service — which in 2023 began an even bigger push to streaming while also maintaining its dominant satellite service — has been spinning her tunes since June 7, 2007. (On the SiriusXM Hits 1 channel, if you must know.)

That could just be a coincidence, though.

SiriusXM starts at $10 a month for the app-only plan, which gets you 425 total channels and ad-free music, plus Howard Stern, live sports, and podcasts. Plans for the car (and app) start at $14 a month for 100-plus channels and range up to $24 a month for the full smash. And, as always, there are initial promos when you first sign up.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

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