Sonos said today in its earnings call for the first quarter of its 2024 fiscal year that it will announce — and ship — a new product in a new category in the third quarter. While CEO Patrick Spence didn’t shed anymore light as to what the new product will be, it’s widely expected to be headphones.
Sonos’ fiscal third quarter spans April through June. (A previous version of this story said July through September. We regret the error.) The company previously said the new product would land in the second (fiscal) half of the year, and today’s announcement tightens that window to late summer.
“With a solid first quarter in the books, we now turn our undivided attention to the launch of our highly anticipated product, which we will announce and ship in Q3,” Spence said. Sonos will expand its distribution to “a few key distribution partners to broaden our reach and drive new households.” Sonos devices are currently available from (among other places) Sonos' website , on Amazon , and in Best Buy stores (as well as on Best Buy's website ).
“We are just months away from announcing our highly anticipated new product in a multibillion-dollar category, which will be the first major milestone of our multiyear product cycle,” Spence said in the earnings release. “Our full attention is dedicated to successfully executing on our plan and positioning our business to return to top and bottom line growth. Great things are happening here at Sonos and the best is yet to come.”
Whatever the new product ends up being, Sonos will have new hardware on shelves in time for the late 2024 holiday shopping period.
Spence in the earnings call said that the entire company is “super excited to get in there,” referring to the new product space. “When we’re thinking about a new category that is new to us, it’s all opportunity. We are approaching it with the kind of energy, excitement, and prudence around investments that we always do.”
The new product introductions coming in 2024 are expected to bring in $100 million in revenue, Sonos said.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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