You can buy the nicest TV in the world and still end up disappointed if the audio is coming from tiny downward-firing speakers. Dialogue gets muffled, action scenes turn into a wall of noise, and you’re constantly riding the volume button. Sony’s BRAVIA Theater Bar 6 with a subwoofer is down to $499.99, saving you $200 off the $699.99 compared value. If you’ve been waiting for a sound upgrade that actually feels like a “before and after,” this is the kind of deal that makes it worth doing now instead of “someday.”
This setup is a 3.1.2-channel soundbar system with a subwoofer, compatible with Dolby Atmos and DTS:X. Translation: it’s built to improve three things most people notice immediately:
The “.2” in 3.1.2 is the clue that it’s designed to add a height element for more spacious, overhead-style effects in Atmos/DTS:X content. You don’t need to be an audio nerd to appreciate what that does, everything just feels less flat.
This deal hits because it’s a complete, straightforward upgrade. You get the subwoofer included, which is often the missing ingredient when people complain that a soundbar “still sounds like a TV, just louder.” Bass is what gives movies and games impact, and it also helps the overall mix feel fuller at lower volumes.
It’s also a nice middle ground for people who want better sound but don’t want the complexity of a full receiver-and-speakers setup. Set it up once, and you’re done.
At $499.99, the Sony BRAVIA Theater Bar 6 is a strong value if you want clearer dialogue, deeper bass, and a more cinematic feel with Atmos/DTS:X support—without going down the full home theater rabbit hole. If you already have a multi-speaker system, this won’t be a must-have. But if you’re still listening through your TV speakers, this is one of the quickest upgrades you can make, and the $200 discount helps a lot.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.