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These Sony OTC hearing aids offer optimized audio and all-day comfort

With these Sony OTC hearing aids experience sound in your environment like it was always meant to be. They analyze and optimize audio for you.

There’s a lot to be said about OTC or over-the-counter hearing aids. They’re more accessible, usually because they’re more affordable, and you don’t need a prescription to get some. That’s precisely why they’re called “over-the-counter.” Of course, they’re really meant for mild to medium hearing loss, however. If you experience severe hearing loss you’ll need to go to your local physician, as you might expect. But also one of the great things about this relatively new, untapped category of sound devices is that there are a lot of great options from brands you wouldn’t expect. Take Sony, for instance, which has several OTC hearing aid options, and they’re available at Best Buy of all places.

You can walk in, off the street, and walk out with them same-day, or buy them online and have them shipped to your house. How’s that for excellent service and accessibility? But if you need a quick introduction to some of Sony’s best OTC hearing aid options, we’ve got you covered.

Meant for everyday balance and to vastly improve your casual experiences, these self-fitting hearing aids rely on replaceable batteries. Don’t worry, that’s a lot more convenient than it sounds. They use traditional size 10 Air batteries and last for up to 70 hours. When you need new batteries you simply replace them. As for the earbuds, they analyze and optimize sound based on your surroundings, ensuring you can always hear the conversations happening around you. Plus, they’re FDA-cleared, sync with the Sony Hearing Control app, and feature a sleek, discreet design.

If you prefer your earbuds or hearing aids with rechargeable batteries, these are the best option for you. They last for up to 26 hours on a single charge, but a quick 15-minute charge will net you another 2.5 hours in a pinch. They can be easily controlled using the Sony Hearing Control app, with settings to personalize them to your individual hearing profile. You get an FDA-cleared device with prescription-grade sound quality that optimizes and analyzes your surroundings, adjusting your experience to match. They work better as a pair for noise reduction and directionality support. Plus, they’re designed to be incredibly comfortable for all-day use.

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.

The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.

This post is brought to you in paid partnership with Best Buy.

Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.