Sony has announced two new lines of 4K Ultra HD LED TVs, the X720E and X690E series, both of which will be launching in the coming weeks. The two new series include some of the features found in the X800E, X850E, X900E, X930E, and X940E series which also debuted this year, but these latest additions to Sony’s line up debut at lower price points.
The first of the two, the X720E series, is a line of LED edgelit TVs that includes a 43-inch, 49-inch, and 55-inch model, with pricing starting at $900.
The X690E series features direct LED back-lighting, and includes a 60- and 70-inch model, starting at $1,300.
Despite the difference in backlight technology, the two series appear similar in terms of features and technical specs.
Most importantly, both X720E and X690E TVs support HDR, imparting users with all the benefits HDR’s expanded contrast levels bring, including more dramatic contrast and color brightness. Sony’s 4K X-Reality Pro chip are included in both series, which should bring the company’s consistently excellent processing and up-scaling, for a beautiful picture no matter the source. This is the first time we’ve seen Sony’s best processing tech in its lower-tier TVs.
Users can expect three HDCP 2.2-compliant HDMI 2.0 ports, an Ethernet port, hybrid component/composite input, three USB ports, digital audio out, and 802.11b/g/n wifi support.
Finally, the remotes for both series include dedicated buttons for popular streaming services like YouTube and Netflix for easy access.
The X720E series will be available in late June and includes three models:
The X690E series will be releasing in August with two models:
All models from both series are available for pre-order from retailers.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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