Sony introduced its X900F 4K HDR TV at CES earlier this year, and while it might have been somewhat overshadowed by the X1 Ultimate 8K TV it was also showing, it’s still an impressive TV in its own right. Now, Sony announced pricing for not only the X900F line but also the new X850F series as well.
The X900F series uses an LED LCD display, but features the same 4K HDR Processor X1 Extreme found in the A8F OLED that Sony also showed off at CES, and while the actual display technology is important to a TV, the processing is nearly as important when it comes to a fantastic display. This processing makes use of three different technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
At launch, the X900F series will support HDR10 for high-dynamic range, but Sony says that the line will also get support for Dolby Vision via a firmware update planned for later this year. While there have been five different screen sizes announced for this line, only three have pricing so far: The 75-inch XBR-75X900F will sell for $4,000, the 65-inch XBR-65X900F will retail for $2,300, and the 55-inch XBR-55X900F will be priced at $1,500.
The more affordable X850F series features the 4K HDR Processor X1 (not Extreme) which the company says works with 4K X-Reality Pro to upscale standard definition and high-definition content to “near 4K high-dynamic range” quality. Like the X900F, this model features 4K HDR Super Bit Mapping which the company says reveals thousands of shades and graduations of light, making natural gradients like sunsets look more realistic than ever before.
So far, Sony announced pricing for two screen sizes. The 75-inch XBR-75X850F will retail for $3,300, and the 65-inch XBR-65X850F will sell for $2,000. While only the X900F is explicitly mentioned as matching it, both the X900F and X850F line will pair nicely with Sony’s HT-X9000F Dolby Atmos soundbar, also shown at CES.
Like other recent Sony smart TVs, both the X900F and X850F lines will be powered by Android TV, and both will have Google Assistant built in. Sony has yet to announce when these TVs will go on sale but has said that they will be available at major Sony authorized retailers like Best Buy and Amazon. In the meantime, to help figure out which TV is the right one for you, make sure to take a peek at our TV buying guide.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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