Super Bowl LIX is shaping up to be quite the spectacle. For the first time ever, when the Kansas City Chiefs defend the Super Bowl title against the Philadelphia Eagles on February 9, at Caesars Superdome in New Orleans, some viewers will be able to watch the game with both Dolby Vision and Dolby Atmos.
Comcast and Dolby are bringing the game with both technologies to Xfinity TV customers on the Fox broadcast. It’s a part of Comcast’s Enhanced 4K on Xfinity X1. We first saw this level of presentation with the Paris Olympics last summer, with an ultra-low latency allowing for a delay of only a few seconds. Comcast says the Super Bowl will have a similar lag of only a few seconds behind the game action.
The addition of Dolby Atmos to the broadcast has the potential of adding another level of realism and immersiveness to the Super Bowl experience. The spatial audio technology incorporates the use of height audio information to fully surround the listener. Dolby Vision is a dynamic HDR format that adjusts the picture on a scene-by-scene or frame-by-frame basis.
“The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “With the clearest picture quality and the most realistic audio possible, we’re offering customers a viewing experience they can’t get anywhere else for the biggest live sporting event of the year. Plus, we’re delivering it as fast as possible over our state-of-the-art network so customers can feel like they’re witnessing every exciting moment at the same time as the fans in the Superdome.”
In order to watch the Super Bowl with both Dolby Vision and Dolby Atmos, you’ll need a few things. First off, a Comcast Xfinity subscription is an obvious necessity, as well as Comcast hardware — specifically the Xi6 set top box. The XG1v4 also supports Enhanced 4K from Comcast, but with only Dolby Atmos. Not Dolby Vision. In addition, you’ll need a TV that supports Dolby Vision (TCL has some incredible deals right now to get you ready for the Super Bowl), and a sound system that can decode a Dolby Atmos signal — if you can’t have a discrete speaker system, we recommend a Dolby Atmos soundbar.
There’s also the option to watch the 4K broadcast with Dolby Vision and Dolby Atmos through the Xfinity Stream app on compatible Dolby-enabled streaming devices and TVs.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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