Tubi may look a little different the next time you open it. The ad-supported streaming service owned by Fox has unveiled a new brand that expands on the “rabbit hole” motif first seen in a 2023 Super Bowl ad. And with the rebrand, Tubi hopes you’ll follow its content down even further.
“Our viewership growth is strongest with young, multicultural audiences, and they love Tubi for the rabbit holes, the nostalgia, and the content they can’t get anywhere else,” Nicole Parlapiano, Tubi chief marketing officer, said in a press release. “In this new brand system, we wanted to give them a fun, bold, and engaging platform that remains frictionless and 100% free, to indulge in the content that reflects their passions.
Tubi is available on every major streaming platform, from Roku and Amazon Fire TV — which make up the two biggest platforms — to Apple TV, Android TV, and on various smart TV platforms. You also can watch Tubi in a web browser. All for free. (Or, rather, for the cost of watching the occasional ad.)
Tubi says Nielsen’s The Gauge report has clocked it at having 1.5% of total TV viewing, with more than 74 million monthly active users as of September 2023. Tubi has more than 200,000 movies and TV episodes available on demand, and more than 250 live channels, with content in pretty much every category you can think of. So, yeah. It’s a pretty deep rabbit hole.
“See you in there,” Parlapiano said.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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