Tubi, the Fox-owned streaming service that eschews subscription fees for advertising revenue, today announced that it’s expanding its already impressive reach into the U.K., with a new executive VP to lead the way.
David Salmon was tapped as Executive Vice President and Managing Director, International. He’ll be based in the U.K. and, in addition to that market, is also is looking to expand further into Latin America. Tubi currently has more than 70 million monthly active users in the U.S., Mexico, Canada, Costa Rica, Guatemala, El Salvador, Ecuador, Panama, Australia, and New Zealand.
Tubi is the leader in the still-growing FAST market — that’s short for free, ad-supported television. Instead of having to pay anything, viewers are served advertising before, during, and after shows and movies. And in a world in which subscription fatigue is a real factor, it’s proved to be a popular option.
“Tubi has an industry-leading position in the U.S., and we’re looking to replicate that success across international markets,” Salmon said in a press release. “We already have a fast-growing footprint in Canada, Australia, and Central America, and I’m excited to join [Tubi CEO] Anjali [Sud] and the team during this time of growth to advance those efforts while expanding into new markets like the U.K and further into Latin America.”
“Tubi has now led the U.S. market as the [No. 1 advertising-based video on demand] player for six months, and we believe our unique product and content strategy is ready for the global stage,” Sud said in the press release. “As other services raise subscription fees for consumers, we believe that audiences around the world will look for more choice, more personalization, and less friction in how they are entertained. David brings an incredibly rare combination of entrepreneurial, technical, and streaming expertise in global markets, and I’m thrilled to expand our footprint with his leadership.”
Tubi is available on every major streaming platform, from Roku and Amazon Fire TV to Apple TV and Google TV. It’s also available on various smart TV systems and in a web browser.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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