On the back of its Golden Globes red carpet live-stream, Twitter is upping its awards show broadcasts as part of an expanded partnership with Dick Clark Productions (DCP).
The deal will see the platform live-stream the official red carpet pre-shows for several events including the Academy of Country Music Awards (CMAs) on April 2, the Billboard Music Awards (BBMAs) on May 21, and the American Music Awards (AMAs) in November. Twitter will also broadcast live the entirety of the 7th Annual Streamy Awards in partnership with DCP and Tubefilter, which will air in the fall.
Taking a similar approach to the Golden Globes coverage, the broadcasts will feature interviews with attendees that will integrate user-submitted questions and conversations.
Despite Twitter claiming that its Golden Globes pre-show broadcast nabbed 2.7 million viewers, those numbers clearly weren’t enough for DCP to grant it permission to live-stream any of the main events. The truth is the live-streaming rights to the AMAs, CMAs, and BBMAs are all currently licensed to ABC, and Twitter simply can’t contend with a television network at this stage (neither in terms of audience or revenue). Therefore, it will likely remain the home of smaller awards shows (such as the Streamy Awards) for the time being — last year the platform also live-streamed The Game Awards.
“We are thrilled with the success of the Golden Globes red carpet pre-show and look forward to working with Twitter on additional shows,” said Mike Mahan, president of DCP.
As part of the deal, DCP will take advantage of the pre-roll video ads Twitter offers its publishers, and include original sponsored clips.
“After a successful collaboration with the Hollywood Foreign Press Association and Dick Clark Productions on our exclusive Golden Globes red carpet show, we’re excited to partner again with DCP to bring more live programming to Twitter,” said Anthony Noto, Twitter’s chief operating officer.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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