Projectors usually fall into one of two buckets: cheap models that look underwhelming the second you turn them on, or premium ones that feel great until you see the price. This deal lands in a very appealing middle ground. The XGIMI HORIZON Ultra is down to $998.98 for a limited time, which is a big drop from $1,699.99. That’s a 41% discount on a projector that’s clearly aimed at people who want a real living-room upgrade, not a toy for occasional use.
The HORIZON Ultra is a 4K projector with Dolby Vision, 2300 ISO lumens, and dual light technology that combines LED and laser light sources. XGIMI also lists 3840 x 2160 resolution, built-in Bluetooth, and a set of smart image features like auto focus, auto obstacle avoidance, and auto screen alignment.
This isn’t a barebones projector where you’re expected to do all the work yourself. XGIMI says it uses its Intelligent Screen Adaption 3.0 system to adjust screen correction, handle wall color, and make setup smoother. That matters because the difference between “I use this all the time” and “this was a fun idea” often comes down to how annoying setup is.
It also includes 2 x 12W Harman Kardon speakers, plus Wi-Fi and Bluetooth, which makes it easier to use as an all-in-one entertainment device instead of immediately needing to add more stuff to your cart just to make things happen.
This deal works because the HORIZON Ultra checks the boxes people actually care about. It’s bright enough to be practical, it supports premium HDR-friendly viewing with Dolby Vision, and it has the kind of built-in intelligence that makes everyday use feel easier instead of fiddly. That is exactly what you want if this projector is going in a living room, media room, or shared space where people want to press play, not troubleshoot.
The 2300 ISO lumens spec is the part that helps this feel more serious than the flood of bargain projectors online. It gives you more flexibility for rooms that aren’t perfectly dark, which is important in the real world, where not everyone is building a blacked-out theater cave. And the 200-inch image potential is the kind of thing that reminds you why projectors are fun in the first place: this can create a much bigger-feeling setup than most TVs, especially for movies and sports.
At $998.98, the XGIMI HORIZON Ultra feels like the sweet spot version of a premium projector buy. You’re getting 4K, Dolby Vision, strong brightness, smart setup features, and built-in speakers in a package that now costs hundreds less than usual. If you’ve been waiting for a home theater upgrade that feels substantial without going fully overboard, this is a very easy deal to like
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
Technology evolves every day, transforming how we live and work. Our devices are becoming more than tools we use. They are increasingly capable companions that help streamline day-to-day routines and spark creative ideas. If you have been waiting for the right moment to upgrade your tech setup, the Discover Samsung Shopping Event offers an opportunity to explore what connected, AI-powered living can look like.