“Nothing is certain except death and taxes,” Benjamin Franklin apparently said in 1789. If he were alive today, he may very well have added, “… and streaming subscription price increases.” Yes, that’s my way of saying that — despite reports to the contrary — YouTube TV is jacking the price of its base subscription by $10 per month starting January 13, 2025, according to the following email sent to customers on December 12:
YouTube TV has always worked hard to offer you the content you love, delivered the way you want, with features that make it easy to enjoy the best of live TV.
To keep up with the rising cost of content and the investments we make in the quality of our service, we’re updating our monthly price from $72.99/month to $82.99/month starting January 13, 2025.
We don’t make these decisions lightly, and we realize this has an impact on our members. We are committed to bringing you features that are changing the way we watch live TV, like unlimited DVR storage and multiview, and supporting YouTube TV’s breadth of content and vast on-demand library of movies and shows.
The price of your YouTube TV Base Plan membership will change in your first billing cycle on or after January 13, 2025, and will be charged to your payment method on file going forward. To view your current plan, go to Settings > Membership for updated information. If you are currently on a trial or promotional price for the Base Plan, that promotion is still honored and unchanged.
This announcement makes YouTube TV the most recent streaming service to hike its prices. Earlier this year, Sling TV made a similar move, as did Peacock and Paramount+.
YouTube TV’s last increase happened in April 2023, when it bumped the monthly fee from $65 to $73 — a 12.3% increase. Today’s announcement represents a similar (13.6%) increase.
Yes, YouTube TV price increases are seemingly unavoidable, which means it’s time to remind you that you still have choices — these are the best YouTube TV alternatives.
Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.
Instagram brings Reels and more to Apple TV
Audio-Technica, a brand well known for making some of the best studio and professional headphones on the market, has just come out with the ATH-AWX7000, which the company itself claims to be its "finest headphones ever." The new flagship closed-back headphone has debuted at an eye-watering price of $3,799. It combines hand-finished Japanese woodwork with a newly developed 58mm driver.
The earcups are made from Kiso cypress, a prized wood historically used for Shinto shrines and Buddhist temples. Each housing is finished by hand with traditional Echizen lacquer, which brings out the grain and is expected to darken over time. The frame and sliders are finished in a deep navy kachi-iro shade traditionally associated with samurai.
This post is brought to you in paid partnership with Best Buy.
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