Meet the Google Pixel 10 series: four new flagship phones brimming with AI

By John McCann Updated August 21, 2025

The Google Pixel 10 series has been officially unveiled, with four new smartphones entering the fray.

Update: we’ve been hands-on with the Pixel 10, Pixel 10 Pro & 10 Pro XL, and the Pixel 10 Pro Fold.

The standard Google Pixel 10 is joined by the Pixel 10 Pro and Pixel 10 Pro XL, and the quartet is rounded off by Google’s third iteration of its foldable phone, the Pixel 10 Pro Fold.

AI is unsurprisingly a core theme running through the new devices, with Google introducing new AI features at the same time.

Magic Cue works across your apps, suggesting important information from one location, in another when the AI detects it might be useful to the current situation on-screen.

Another new feature is Voice Translation, which can translate your real-time phone call while mimicking each person’s personal tone.

There’s more to explore with AI advancements across Gemini Live, Gboard and other features, and if you pick up one of the new Pixel 10 phones you’ll get a year of Google AI Pro for free. This gives you access to the more advanced Gemini generative AI chatbot, along with the Imagen 4 and Veo 3 image and video generation platforms.

The new handsets take over the mantle from the Pixel 9 series as Google’s flagship fleet of phones, although they’re not the first phones the firm has launched this year.

That accolade went to the affordable Pixel 9a which arrived in April. We’re unlikely to see a Pixel 10a until a similar time in 2026.

So for now, we have four new Pixel 10 phones to enjoy. Here’s what you need to know.

Google has launched four new Pixel 10 handsets. They have arrived alongside the new Google Pixel Watch 4, Pixel Buds 2a and a new color variant of the already-announced Pixel Buds Pro 2.

We can’t rule out a mid-cycle arrival of a more affordable variant in the future. This will likely be the Pixel 10a, if Google follows its previous launch history.

If the Pixel 10a does exist, we’d expect it to arrive between March and May 2026, following the launch pattern set by the Pixel 9a, 8a and 7a.

The Google Pixel 10 series were announced on August 20, 2025, but the Pixel 10 release date isn’t quite so straight forward.

Similar to last year, Google is staggering the on-sale dates of its new phones into two phases, with the Pixel 10 Pro Fold arriving in stores considerably later than the other handsets.

The Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL release date is August 28, while the Pixel 10 Pro Fold release date is October 9.

Pixel 10 pre-orders for all four handsets opened on August 20. These are the best Pixel 10 deals available right now.

There’s good news here, as the Google Pixel 10 prices are the same as the launch prices of the Pixel 9 series.

That’s despite some rumors suggesting Google may increase prices, but those turned out to be false.

The Google Pixel 10 price starts at $799, which gets you 128GB of storage. If you want more space in your base model Pixel 10, you can pay an additional $100 for 256GB.

If you’re after Google’s pro-grade tech, the Google Pixel 10 Pro price starts at $999 for 128GB of storage. Unlike the Pixel 10, the 10 Pro comes with four storage options, giving you plenty of flexibility depending on your needs.

While the Pixel 10 Pro XL price remains the same as the previous generation, Google has dropped the 128GB variant this time. It means the entry point for those looking to buy the XL is now $100 more.

There’s a new, even more expensive Google foldable variant for 2025, with the addition of the 1TB storage configuration coming in at a lofty $2,149. It joins the 256GB and 512GB models, which retain the same launch pricing as the Pixel 9 Pro Fold.

The Google Pixel 10 is the based model of the new flagship series, providing a compact flagship experience for the lowest price, starting at $799.

If features Google’s new Camera Coach to help you take better photos, Pixelsnap support, IP68 dust and water resistance, plus you’ll benefit from seven years of Android OS and security updates.

All four Pixel 10 series are also the first major Android phones to feature Qi2 built-in, enabling wireless charging and compatibility with PixelSnap accessories such as chargers and stands.

It means you’ll be able to magnetically attach accessories directly to the rear of the phones in the same way MagSafe works for iPhone.

The Google Pixel 10 Pro offers up the same size display and overall body as the Pixel 10, but packs in more RAM, Google’s pro-level camera system and some Pro-only features. It also offers the widest range of storage options of any of the new Pixel handsets.

The main trade-off here is battery capacity, with the Pixel 10 Pro packing a 100mAh smaller battery than its base model sibling.

Google claims the Pixel 10 Pro will still offer “30+ hour battery life”, which is the same stat it quotes for the Pixel 10. We’ll have to see how it fares in our testing.

If you want the best Google has to offer with a bigger screen, the Pixel 10 Pro XL is the phone for you.

It has all the features of the standard 10 Pro, just in a larger body – with a bigger battery to match. It also benefits from a couple of unique features you won’t find on any other Pixel 10 device.

First up, it supports the fastest wired charging of the quartet, with the ability to replenish 70% of battery charge in 30 minutes with a 45W charger (sold separately). The other three handsets can only manage 50-55% in the same time (with a max speed of 30W).

And secondly, the Pixel 10 Pro XL comes with Qi2.2 wireless charging, providing speeds of 25W (vs 15W on the other Pixel 10 devices).

The Google Pixel 10 Pro Fold is the first foldable phone to come with an IP68 rating for dust and water resistance, and along with a new gearless hinge which Google claims is two times more durable than the Pixel 9 Pro Fold, this is the firm’s most advanced foldable to date.

Adding to the durability, Google say it’s added extra drop protection into the frame of the phone, and claims the tougher internal screen can support 10 years of folding.

However, while we’ve witnessed the Oppo Find N5, Honor Magic V5 and Samsung Galaxy Z Fold 7 deliver almost impossible thin foldable phones, Google is bucking the trend with the Pixel 10 Pro Fold actually coming in thicker (by 0.3 mm) than the 9 Pro Fold it’s replacing.