Sony Ericsson’s latest multimedia-centric phone, the Vivaz, follows on from the Xperia X10 and is the second phone in the new family of communication entertainment phones coming to market 2010. Some say the Vivaz, announced today, looks to bring some serious competition to the smartphone scene with its HD-capable, 8.1 Megapixel camera that can shoot 720p video. The Vivaz also features 8GBs of storage, a 3.2” screen, out of the box Facebook and Twitter integration, access to upload onto YouTube and Picasa in high resolution while still using other features on the handset via Wi-Fi, and a bunch of other bells and whistles.

“User-generated content, especially video, is exploding on the web,” said Lennard Hoornik, Head of Marketing, Sony Ericsson. “With Sony Ericsson Vivaz , we have created a mobile phone that makes it easy to catch life in high quality video and upload that self expression onto the web to share with the world. Sony Ericsson Vivaz offers beauty inside and out with an open and intuitive user experience allowing consumers to capture, view and share their lives and spontaneity in HD quality.”

The Vivaz will be available in selected markets from Q1 in the colors Moon Silver, Cosmic Black, Galaxy Blue and Venus Ruby.