Amazon is giving Prime Video a doomscroll button. The streaming app is adding a new feature called Clips, which is a vertical short-form video feed that lets users swipe through scenes from movies, series, and sports without leaving the app. Basically, Prime Video wants a piece of the TikTok, Reels, and Shorts habit, where one funny scene or chaotic moment can do more to sell a show than a polished trailer.
Clips first launched with NBA highlights on the NBA collection page during the 2025-26 season. Amazon is now expanding it to include moments from movies and series across Prime Video.
Users can find Clips by scrolling to the Clips carousel on the Prime Video mobile home page and tapping any video. That opens a full-screen vertical feed with personalized clips based on viewing history. From any clip, users can jump to the full title, rent or buy the content, subscribe for access, save the title to a watchlist, like the clip, or share it with someone else. Amazon says Clips is rolling out first to select users in the United States on iOS, Android, and Fire tablets. It will become fully available across those devices this summer.
Amazon is tapping into a habit that already drives what people watch. I’ve lost count of how many movies and shows I first noticed through YouTube Shorts, usually from one sharp scene, a funny exchange, or a clip that kept showing up until I finally searched for the title. Short-form video has quietly become one of the strongest discovery tools for films and shows.
Netflix has already tried a similar trick with its own vertical clips feed, giving users a way to browse short scenes from its catalog. Amazon’s version follows the same logic: keep users scrolling, surface more titles, and hope a 20-second clip turns into a two-hour watch.
Since Prime Video brings together Amazon MGM Studios titles, licensed movies and series, live sports, and add-on subscriptions such as Apple TV, HBO Max, Crunchyroll, and MGM+, the Clips feed could pull from a wide mix of content, including shows, movies, anime, and sports.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?
YouTube is changing how its Home page works, giving viewers more control over what shows up there and making some of the app’s most-used sections easier to reach. Custom Feeds are now replacing the existing topic chips for eligible users, while YouTube is also testing a redesigned top bar on mobile that moves Subscriptions closer to the Home feed.
YouTube first started experimenting with Custom Feeds earlier this year, letting you type out what you wanted to watch and turning that request into its own stream of recommendations. Now, the feature is starting to look less like a side experiment and more like something YouTube actually wants people to use as part of their everyday Home page.