Amazon announces Prime Day 2025 will be July 8-11

By Noah McGraw Published June 17, 2025

Amazon officially announced two major things about Amazon Prime Day 2025 today: the exact dates of the sale and a surprise about its length. Prime Day 2025 will run from July 8 through 11, confirming our suspicions of a mid-July date and surprising us by doubling the usual runtime for the event.

Historically, Prime Day has been two days long. The dates jump around every year, but the length has stayed consistent. Amazon announced the dates with a press release and a commercial featuring Lebron James imagining his post-NBA career.

Amazon announced a new feature for Prime Day 2025: “Today’s Big Deals,” a roundup of special offers only available for a limited time during the sale. This is similar to the current “Today’s Deals” category on the site. The exact deals haven’t been announced, but Amazon listed “Samsung, Kiehl’s, and Levi’s” in its press release. We typically see deals on a lot of popular tech items, and most Amazon brands will be on sale, such as Fire TVs and tablets, Alexa devices, Ring cameras, and Kindles.

Amazon has even released some offers officially labeled “early Prime Day deals.” They are primarily on Amazon branded devices.

You will need to be a Prime member to access most of the deals during the event, but not all of them. A Prime membership costs $15 per month or $139 per year. Amazon also offers a 30-day Amazon Prime free trial, which would last a week beyond the sale if you signed up today.

There is also a Prime for Young Adults plan (also called Prime Student) that only costs $7.49 per month or $69 per year. A special promotion for Prime Day will get Student plan members 10% cash back on Prime Day (and 5% back all other days).