Amazon officially announced two major things about Amazon Prime Day 2025 today: the exact dates of the sale and a surprise about its length. Prime Day 2025 will run from July 8 through 11, confirming our suspicions of a mid-July date and surprising us by doubling the usual runtime for the event.
Historically, Prime Day has been two days long. The dates jump around every year, but the length has stayed consistent. Amazon announced the dates with a press release and a commercial featuring Lebron James imagining his post-NBA career.
Amazon announced a new feature for Prime Day 2025: “Today’s Big Deals,” a roundup of special offers only available for a limited time during the sale. This is similar to the current “Today’s Deals” category on the site. The exact deals haven’t been announced, but Amazon listed “Samsung, Kiehl’s, and Levi’s” in its press release. We typically see deals on a lot of popular tech items, and most Amazon brands will be on sale, such as Fire TVs and tablets, Alexa devices, Ring cameras, and Kindles.
Amazon has even released some offers officially labeled “early Prime Day deals.” They are primarily on Amazon branded devices.
You will need to be a Prime member to access most of the deals during the event, but not all of them. A Prime membership costs $15 per month or $139 per year. Amazon also offers a 30-day Amazon Prime free trial, which would last a week beyond the sale if you signed up today.
There is also a Prime for Young Adults plan (also called Prime Student) that only costs $7.49 per month or $69 per year. A special promotion for Prime Day will get Student plan members 10% cash back on Prime Day (and 5% back all other days).
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?
YouTube is changing how its Home page works, giving viewers more control over what shows up there and making some of the app’s most-used sections easier to reach. Custom Feeds are now replacing the existing topic chips for eligible users, while YouTube is also testing a redesigned top bar on mobile that moves Subscriptions closer to the Home feed.
YouTube first started experimenting with Custom Feeds earlier this year, letting you type out what you wanted to watch and turning that request into its own stream of recommendations. Now, the feature is starting to look less like a side experiment and more like something YouTube actually wants people to use as part of their everyday Home page.