Apple TV+ is dead. Long live Apple TV!
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By
Anthony Orlando Published October 13, 2025 |
What’s happened? Apple TV+ has officially announced its rebranding to Apple TV, ditching the name it has carried since its inception in 2019.
Why this is important: While streaming service rebrandings are not uncommon, Apple TV’s new name is one of multiple changes to its business in recent months.
Why should I care? Since its launch, Apple TV has been one of the most prominent streaming services on the market, competing with giants like Netflix, Hulu, and Prime Video.
OK, what’s next? Stay tuned for more news about Apple TV as it unfolds.
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