Apple TV+ has made another big change to its price tag. Per Apple, Apple TV+ will raise the price for streaming subscriptions in the U.S. and international markets by 30% starting August 21, 2025. This will bring the cost up from $9.99 per month to $12.99. Current Apple TV+ customers will see this new subscription cost within 30 days of their next renewal date.
In an official statement, Apple claimed that it had to raise streaming prices due to the launch of recent movies and shows on Apple TV+ without ads.
“Since it launched, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free,” said Apple. “Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies, and live sports.”
This isn’t the first time that Apple TV+ has hiked up its prices. In October 2023, the streaming platform raised its monthly cost from $6.99 to $9.99 in the U.S. In fact, the original subscription cost in November 2019 was only $4.99 per month.
The new price for an ad-free Apple TV+ puts it near platforms like Paramount+, Peacock, and Amazon Prime Video, which offer ad-free subscriptions for $12 to $14 per month.
Considering the amount of content Apple produces and releases, it’s no wonder the streaming giant is asking for more money. Apple has reportedly lost over $1 billion per year since launching Apple TV+, despite it having around 45 million subscribers in March 2025.
So far, Apple TV+ has released prominent shows like Slow Horses, The Morning Show, Shrinking, and Severance, along with Apple Original Films like Highest 2 Lowest, F1, CODA, and Killers of the Flower Moon.
While Apple TV+ continues to share several popular films and shows, subscribers will now have to pay a little more each month to stream such expensive productions on their TV and computer screens.
China just gave Hollywood a cautionary tale about AI filmmaking. Sanxingdui: Future Past, billed as the country's first fully AI-generated movie, hit theaters on October 23 and bombed at the box office.
According to Futurism, the film's reported $1.5 million production budget landed on more than 10,000 screens. Yet it pulled in only about $181,000, averaging roughly $20 per screen, making the budget difficult to recover.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?