If you want virtually every human in America to see something, run an ad for it during the Super Bowl. The game ranks number one in total viewership year in and year out and, according to ScreenCrush, at least one movie will be looking to maximize its exposure with an uber-pricey Super Bowl spot.
Universal will reportedly premiere the trailer for the next Bourne film during the big game and will also reveal its currently classified title. The news first broke via a Facebook post from Eric Van Lustbader, who succeeded Robert Ludlum as author of the Bourne book series.
You can see what the scribe had to say below and — though we’re not quite sure why everyone is so tight-lipped about the title — we’re excited to see the spot.
BREAKING NEWS! The first trailer for the new Bourne film will be shown during this year’s Superbowl telecast. At that …
Posted by Eric Van Lustbader on Sunday, January 24, 2016
Damon last played the eponymous super agent in 2007 (The Bourne Ultimatum) and what little we know about the plot of the film suggests that we’ll be seeing an older, more experienced Bourne. Though Damon is just nine years removed from the franchise, the events of what’s currently referred to as Bourne 5 are set 12 years after his last appearance. Whether that means we’ll see less ass kicking and/or name taking is an open question, but it seems that producers are going to at least acknowledge the fact that, at 45, the franchise’s star is now officially middle-aged.
Here’s what Damon told Entertainment Weekly about his character and about the focus of the upcoming film: “We find him in a dark and tortured place. There’s been the financial collapse, the great recession, all these issues of cyber-warfare and civil liberties.”
Bourne 5 also stars Alicia Vikander, Julia Stiles, Tommy Lee Jones, Riz Ahmed, and Vincent Cassel. Paul Greengrass, who helmed The Bourne Supremacy and The Bourne Ultimatum, will direct.
The film is set to hit theaters July 29, 2016.
China just gave Hollywood a cautionary tale about AI filmmaking. Sanxingdui: Future Past, billed as the country's first fully AI-generated movie, hit theaters on October 23 and bombed at the box office.
According to Futurism, the film's reported $1.5 million production budget landed on more than 10,000 screens. Yet it pulled in only about $181,000, averaging roughly $20 per screen, making the budget difficult to recover.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?