Imagine feeling the action of a Formula One race in the palm of your hand. Apple did just that with an exclusive haptic trailer for F1, the upcoming sports drama premiering at the end of the month.
What is a haptic trailer? The trailer puts fans in the driver’s seat with Sonny Hayes, played by Brad Pitt. While watching the F1 trailer on an iPhone, the phone will vibrate in sync with the video. For example, Sonny speeds down a straightaway during the trailer. The haptic vibrations will increase to represent the engine’s power and speed.
According to Apple, each haptic sequence aligns with the beats and rhythm of the film. This leads to an immersive and unique experience for the viewer.
The F1 haptic trailer is available in the Apple TV app and in the App store. All iPhone users need is iOS 18.4 or later. There is nothing additional to download or activate.
Sonny Hayes (Pitt) is a once-promising driver in the 1990s whose career nearly came to an end after a tragic accident. Sonny was once dubbed “the greatest that never was” because of his potential. In the present day, Sonny still races cars, but his F1 dreams have all but disappeared.
Sonny’s former teammate, Ruben Cervantes (Javier Bardem), offers him the deal of a lifetime. Ruben wants Sonny to come out of retirement and race for his team, Apex Grand Prix (APXGP). Ruben needs a veteran to pair with his hotshot rookie, Joshua Pearce (Damson Idris). Despite having no interest in being a mentor, Sonny reluctantly agrees and returns behind the wheel for one last shot at redemption.
Kerry Condon, Tobias Menzies, and Kim Bodnia also star.
Top Gun: Maverick’s Joseph Kosinski directs F1 from a screenplay written by Ehren Kruger, based on a story the two cowrote.
F1 races into theaters and IMAX on June 27.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?
YouTube is changing how its Home page works, giving viewers more control over what shows up there and making some of the app’s most-used sections easier to reach. Custom Feeds are now replacing the existing topic chips for eligible users, while YouTube is also testing a redesigned top bar on mobile that moves Subscriptions closer to the Home feed.
YouTube first started experimenting with Custom Feeds earlier this year, letting you type out what you wanted to watch and turning that request into its own stream of recommendations. Now, the feature is starting to look less like a side experiment and more like something YouTube actually wants people to use as part of their everyday Home page.