The Super Bowl has a long history of spawning creative and/or hilarious advertising campaigns, but according to A.V. Club, a planned Squarespace promo may be poised to top the list.
Comedy duo Key and Peele will reportedly record live commentary of the big game in the guise of Lee (Key) and Morris (Peele), a pair of off-the-wall aspiring sportscasters from Atlanta. The pair will also star in a 30-second, traditional spot for the website-building company (embedded above) dubbed Successes, but muting CBS’ team of Jim Nantz and Phil Simms and letting the comedians call the action is all we can seem to think about.
The one weird caveat here is that Key and Peele can’t actually say the words “Super Bowl” due to the NFL’s infamous trademark stinginess. Or rather, they can say those words, if Squarespace wants to pony up the cash to pay for the resulting fines.
While this game is no laughing matter for Carolina Panthers and Denver Broncos fans, this seems like it could be a riot and it’s an interesting alternative for those who’ll be following the gridiron action less seriously.
You can check out a trailer for the stunt below, which shows Lee and Morris decked out in some pretty outlandish garb, stumbling over their words as they try to get in sync during a press conference for the faux sports show, which has been dubbed Real Talk. Though they can’t quite agree on their phrasing, the takeaway is that they’re going to be doing live sports commentary during the game.
Real Talk with Lee and Morris, Presented by Squarespace will kickoff at 6 p.m. EST on Super Bowl Sunday on www.squarespace.com/realtalk. Super Bowl 50 (NOT Superbowl L) is set to air on CBS at 6:30 p.m. EST on February 7, 2016 and will be immediately followed by a special episode of The Late Show with Stephen Colbert.
As for Key and Peele, you can catch the duo in the upcoming Keanu (April 29, 2016), which recently premiered its red band trailer.
Update 2/3/2006 by Adam Poltrack to include newly released SquareSpace Super Bowl commercial
China just gave Hollywood a cautionary tale about AI filmmaking. Sanxingdui: Future Past, billed as the country's first fully AI-generated movie, hit theaters on October 23 and bombed at the box office.
According to Futurism, the film's reported $1.5 million production budget landed on more than 10,000 screens. Yet it pulled in only about $181,000, averaging roughly $20 per screen, making the budget difficult to recover.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?