Those funny parodies of Kobe Bryant’s snarl, reviews of the sneakers worn in NBA games, and even footage of epic street ball games — the NBA wants it all. The NBA and multiplatform network BroadbandTV announced Tuesday the launch of NBA Playmakers, an online video network of people making video content about all things basketball.
The NBA is opening up its treasured vault of Steph Curry three-pointer footage and Lebron James bullet pass highlights for NBA fans with a passion for creating video content. Content creators who sign up for NBA Playmakers will be able to access exclusive NBA footage and its private Google hangout forums, and have early access to the league’s viral videos, in addition to a litany of other perks. The NBA Playmaker network is set to play an integral role in the NBA’s digital presence as content creators get a chance at guest-starring on NBA properties such as NBA TV and official NBA content.
“Creating and sharing videos with others are part of being a digitally engaged fan,” said NBA Vice President of Global Media Distribution Jeff Marsilio in a press release. “Our new venture with industry leader BBTV will further embrace this growing community of creators, and aims to inspire original basketball content that will connect with our fans around the world.”
The first taste of what will come from NBA Playmakers will arrive during the NBA Finals in June. Top YouTube content creators will create versions of the NBA’s Every Second Counts TV ad, which features a new song from legendary hip-hop producer Timbaland. The NBA Playmaker versions will be released on the NBA’s social media accounts.
While the NBA and BroadbandTV are preparing to open up the content kingdom, everything isn’t open to everyone. Such perks as early access to EA and 2K basketball games, tickets to NBA games including the 2017 NBA All-Star Game, and collaborating with the NBA and players for official NBA content are accessible to those that meet unspecified criteria. The NBA does not have explicit guidelines on how to access these perks, but it all will revolve around how many eyeballs you can get on your content.
For those with a insatiable desire and creativity for capturing the game of basketball on video, you can sign up for the NBA Playmakers network at its official website.
China just gave Hollywood a cautionary tale about AI filmmaking. Sanxingdui: Future Past, billed as the country's first fully AI-generated movie, hit theaters on October 23 and bombed at the box office.
According to Futurism, the film's reported $1.5 million production budget landed on more than 10,000 screens. Yet it pulled in only about $181,000, averaging roughly $20 per screen, making the budget difficult to recover.
Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.
https://twitter.com/imagine/status/2113712964419063911
YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.
What is AV2, and why should viewers care?