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Netflix’s hit show Baby Reindeer just did the most amazing thing

The hit Netflix show Baby Reindeer just shattered this impressive record. Find out what it accomplished and why it's fully deserved.

Chances are by now, you’ve either seen Baby Reindeer or heard about it. The Netflix show, about a Scottish comedian being stalked by an unstable woman, has been the most-talked-about streaming show of 2024, with many weighing in on the show’s themes of sexual abuse, trauma, and obsession. Heck, there’s even a multimillion-dollar lawsuit filed against Netflix and awards talk surrounding its three lead actors Richard Gadd (who also wrote and created the show), Nava Mau, and Jessica Gunning.

And all the talk and hype is deserved, as Baby Reindeer is terrific. I recently proclaimed it as the best Netflix show of the year, and that’s due to its multilayered portrait of lonely people trying desperately to find some sort of connection that their past traumas keep preventing them from initiating. The show has consistently ranked near the top of Netflix’s 10 most popular shows each week, and now, it’s reaped another achievement.

On June 11, Netflix announced that Baby Reindeer has now been seen by 85.5 million viewers, who have consumed an astounding 1.719 billion viewing hours of the seven-episode series. For context, that’s a lot. In fact, it’s enough to make it on Netflix’s most-watched TV shows ever list, kicking the Henry Cavill fantasy epic The Witcher season 1 out of the 10th spot. It joins such other Netflix hits like Stranger Things (season 3 is at No. 9 and season 4 is at No. 2), Bridgerton (No. 9 for season 2, No. 4 for season 3), and Wednesday, which is still sitting pretty at No. 1.

That a show about “real” people, not based on any pre-established IP, and without much marketing muscle behind it, could achieve this massive amount of popularity is a small miracle, especially with the Netflix algorithm preferring more action-oriented content like The Night Agent or even the Rebel Moon films. As good as it is, the world doesn’t need a second season of Baby Reindeer. But another show from the mind of Richard Gadd? I’m there. Come on, Netflix, greenlight it already.

Baby Reindeer is streaming on Netflix. But you probably already knew that.

Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.

https://twitter.com/imagine/status/2113712964419063911

YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.

What is AV2, and why should viewers care?

YouTube is changing how its Home page works, giving viewers more control over what shows up there and making some of the app’s most-used sections easier to reach. Custom Feeds are now replacing the existing topic chips for eligible users, while YouTube is also testing a redesigned top bar on mobile that moves Subscriptions closer to the Home feed.

YouTube first started experimenting with Custom Feeds earlier this year, letting you type out what you wanted to watch and turning that request into its own stream of recommendations. Now, the feature is starting to look less like a side experiment and more like something YouTube actually wants people to use as part of their everyday Home page.