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Emma Watson’s employer takes data-tracking too far in trailer for ‘The Circle’

Emma Watson's work problems go way beyond not getting enough time off in the new trailer for The Circle. The film, which also stars Tom Hanks and John Boyega, centers on a tech company that keeps uncomfortably close tabs on its employees.

If you have problems at work, the new trailer for The Circle may make you feel better about them. STX Entertainment released the film’s official trailer on Thursday, and the story is scarily realistic. Set in the near future, the film centers on a groundbreaking and morally questionable experiment led by a Silicon Valley tech company called The Circle.

Emma Watson plays Mae, a young woman who gets involved in the experiment after she lands a job there. She soon learns that her participation isn’t harmless. In the trailer, one of Mae’s co-workers, Kalden (played by John Boyega), lets her in on a secret: The Circle is storing and analyzing all the information it gathers for potentially nefarious purposes.

“They can use it however they see fit, no matter its cost,” he tells her.

Of course, there is going to be fallout from a bombshell like that, but the trailer doesn’t show it all. Instead, we just get snippets, including scenes showing a police car, Mae running down a hospital hallway, a kayak in dark waters, and a drone swooping at a car windshield, among other ominous shots. Throughout it all, we get a soundtrack with a clear and creepy message: “They’re watching you.”

The film, which is based on Dave Eggers’ 2013 novel of the same name, raises important and relevant ethical questions about privacy and personal freedom. What makes it terrifying is that nothing seems impossibly far-fetched. The Circle doesn’t involve made-up technology or monsters as villains; every threat we see seems like something that already exists in the real world.

Scariness aside, the movie features an excellent acst. In addition to Watson and Boyega, The Circle stars Tom Hanks, Bill Paxton, Patton Oswalt, and Karen Gillian. James Ponsoldt directed the film, as well as co-wrote the screenplay with Eggers.

The Circle hits theaters on April 28.

China just gave Hollywood a cautionary tale about AI filmmaking. Sanxingdui: Future Past, billed as the country's first fully AI-generated movie, hit theaters on October 23 and bombed at the box office.

According to Futurism, the film's reported $1.5 million production budget landed on more than 10,000 screens. Yet it pulled in only about $181,000, averaging roughly $20 per screen, making the budget difficult to recover.

Some of the best shots in Grok Imagine’s AI-made Odyssey don’t contain actors. Ancient landscapes stretch into the distance. Close-ups of grimy hands suggest people who have touched something rougher than a keyboard. For a few seconds, the illusion holds.

https://twitter.com/imagine/status/2113712964419063911

YouTube videos could soon look better without eating quite so much data, right? Thankfully, the platform plans to introduce a new video format called AV2 on its web player in early 2027, promising more efficient streaming and potentially fewer playback hiccups on slower internet connections. The big headline is a roughly 30% improvement in compression efficiency over AV1, YouTube's existing video format. That doesn't guarantee every video will use 30% less data, but it could make streaming a little easier on both internet connections and data allowances.

What is AV2, and why should viewers care?