The “Apple Bump” is real. Whether Apple just has a knack for picking songs that are destined to become popular or the tech giant really has that much influence over the music industry, songs featured in Apple commercials have a way of becoming popular overnight.
When Apple first announced the iPhone X in September, its main advertisement for the device included a relatively unknown song by dance music duo Sofi Tukker. Best Friend — which also features Nervo, The Knocks, and Alisa Ueno — became very prominent after the ad was viewed 8 million times in the 24 hours following Apple’s September event.
Good music has always been a staple of Apple’s marketing campaigns, however, and as a result, Apple has become known for its taste in music. Here are some our favorite songs featured in Apple adverts throughout the years.
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