A new study from New York University paints a grim picture for the future of radio. Larry Miller, head of the Steinhart Music Business Program, says that traditional radio, by failing to adapt to the rise of digital formats, has not engaged with Generation Z — people born after 1995. He also warns that radio will continue to decline in popularity and relevance unless substantial changes are made.
The problem for the industry, in a nutshell, is that young people don’t listen to the radio. Young millennials only spend 12 percent of their listening time on radios, according to a 2016 Music Business Association study. On-demand streaming, such as Spotify or Apple Music, account for more than half of Generation Z’s daily listening.
People have been predicting the demise of radio forever, but there’s no denying that the quality and selection is different music is far superior to analog FM.
There’s one place where radio is still king, however: in our automobiles. According to a 2015 Nielsen report, at least once a week 245 million people tuned in to the radio. But the average car was more than 11 years old in 2016, according to the Department of Transportation. Newer cars have digital options, from smartphone integration to services like Sirius.
Other highlights of the report:
The National Association of Broadcasters, unsurprisingly, takes issue with some of the conclusions in Miller’s report: “Millions of Americans rely on radio for information and entertainment every week. Nielsen data affirms radio’s continued vitality. In the face of a constantly shifting media landscape, radio continues to have the broadest weekly reach among all media.”
You can read the full PDF report here: Paradigm Shift: Why Radio Must Adapt to the Rise of Digital.
Who could have ever imagined that one day we would be able to access the entire discographies of our favorite artists and albums right from our smartphones or tablets, no matter where we are in the world? This remarkable convenience is one of the many wonders of music streaming services, a revolution that has transformed the way we experience and enjoy music.
In today's digital age, numerous audio platforms have emerged, each offering unique features and catering to different tastes. Whether it's Spotify, Tidal, Apple Music, or any of the myriad other options available, these services aim to deliver your beloved tracks, intriguing podcasts, hilarious comedy specials, and countless other sound bites directly to your ears with just a few taps on your screen.
Typically, when you create music, whether a full-fledged track, background music for another project, or even just playing around, you have to use a variety of tools. You might have to jump between applications to do various things, like recording, applying post-production effects, and more. Avid Pro Tools is a comprehensive end-to-end audio production suite that aims to provide you with everything you need. With the tools, you can create, edit, produce, mix, master, and deliver, and much more.
Here's the kicker: For New Year's you can save 33% off and make music for a full year at a heavily discounted price. Normally, you'd pay $99 per year for Avid Pro Tools Artist, but right now it's only $66 per year. That deal will only be available from December 31 to January 3, though, so there isn't a lot of time if you want to take advantage.
Let's settle a musical debate: which music streaming platform should you use: Spotify or Pandora?
Both services have their unique strengths and weaknesses. Spotify boasts a more extensive music catalog, robust social features for sharing and discovering music with friends, and a more polished user experience across devices.