As well-known for their videos as their music (if not more), the quartet known as OK Go has delivered some visually impressive music videos over the years. From an elaborately choreographed routine captured by a flying drone camera, to a zero-gravity adventure aboard the “Vomit Comet,” to a slow-motion extravaganza of destruction made from just four seconds of video, their videos are technical masterpieces.
The video for their latest single Obsession, from the 2016 album Hungry Ghosts, stars lots and lots of printers. 567 of them, to be exact. The enormous double wall of printers behind the band pumps out reams and reams of paper, creating a kaleidoscope of shapes and colors during the song. Although it features lots of stop-motion, the video was shot continuously, and perhaps the most amazing thing is that not a single printer jammed up.
Renowned digital artist Daito Manabe conceived and designed the project known as “Paper Mapping” using Double A paper. “Because of the huge scale of the printers, we only have one-time shoot,” he said. “It has been a trial and error process to make perfect synchronizing system.”
Karen Singh created the designs printed on each sheet of paper, and well-known choreographer MIKIKO conceived the movements of the band members, which included spinning in the air while suspended in front of the weall of printers.
The video was directed by band member Damian Kulash, Jr. & Yusuke Tanaka and was shot in one take over five days of filming in Japan. From initial concept to release, the video took more than two years to complete.
The video was actually delayed in publishing to YouTube, as the site’s Auto HD function caused some problems. “Just leaving it on ‘Auto HD’ results in some pretty intense distortion during a few sections, because when the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix.” They recommend manually setting the resolution to 1440p or 2160p.
If you’re wondering what happened to all that paper, the band has promised that it was all recycled and the proceeds donated to Greenpeace. No word on the budget for ink cartridges, though.
Who could have ever imagined that one day we would be able to access the entire discographies of our favorite artists and albums right from our smartphones or tablets, no matter where we are in the world? This remarkable convenience is one of the many wonders of music streaming services, a revolution that has transformed the way we experience and enjoy music.
In today's digital age, numerous audio platforms have emerged, each offering unique features and catering to different tastes. Whether it's Spotify, Tidal, Apple Music, or any of the myriad other options available, these services aim to deliver your beloved tracks, intriguing podcasts, hilarious comedy specials, and countless other sound bites directly to your ears with just a few taps on your screen.
Typically, when you create music, whether a full-fledged track, background music for another project, or even just playing around, you have to use a variety of tools. You might have to jump between applications to do various things, like recording, applying post-production effects, and more. Avid Pro Tools is a comprehensive end-to-end audio production suite that aims to provide you with everything you need. With the tools, you can create, edit, produce, mix, master, and deliver, and much more.
Here's the kicker: For New Year's you can save 33% off and make music for a full year at a heavily discounted price. Normally, you'd pay $99 per year for Avid Pro Tools Artist, but right now it's only $66 per year. That deal will only be available from December 31 to January 3, though, so there isn't a lot of time if you want to take advantage.
Let's settle a musical debate: which music streaming platform should you use: Spotify or Pandora?
Both services have their unique strengths and weaknesses. Spotify boasts a more extensive music catalog, robust social features for sharing and discovering music with friends, and a more polished user experience across devices.