Every runner wants to beat their best time. So, who better to race against than yourself? Nike answers that question with its recently unveiled Nike Unlimited Stadium installation in Manila, Philippines, where runners race against a digital avatar of themselves that runs as fast as the regular human runner.
To race against your digital self, you place a radio frequency identification sensor on your sneaker and then run a lap on the track. After the initial lap time records, a digital avatar appears on several large LED screens placed around the track. Fortunately, the avatar doesn’t speak to you, so don’t worry about being berated by a digital copy of yourself for not keeping up. Only 30 runners are allowed on the track at any given time.
The 200-meter installation was built by global advertising agency Bartle Bogle Hegarty’s (BBH) Singapore division and takes over an entire city block in Manila. The track was purposely designed to look like the sole of Nike’s new LunarEpic running shoe and illuminates a multitude of colors while featuring the same circular drawings found at the bottom of the shoe. As of now, there’s no information regarding how long the installation plans to remain open or if Nike expects to bring it to more locations around the globe.
BBH’s Nike Unlimited Stadium isn’t its first foray into the world of Nike as the agency’s created a number of technologically impressive installations for the brand over the last few years. For a race in Jakarta, Indonesia, the agency hacked a building to display real-time data such as speed and place on the outside of the building. To promote the Nike Hypervenom shoe, BBH allowed people in Bangkok to participate in an interactive soccer match where they tried to avoid virtual defenders as they tested their agility and scoring ability.
The next time you are in Manila and want to run with someone as good as you, Nike Unlimited Stadium may have the right track.
Related Posts
Take $724.50 off this quiet portable inverter generator for home backup and camping
If you’ve been thinking about adding a small generator for power outages, camping trips, or tailgates, this discount is a serious nudge. This 2250W portable inverter generator is currently down to $275.49, a steep drop from its original $999.99, which means you’re saving $724.50 on a compact unit built for quiet, efficient backup power.
This app makes hiking so much easier — and it’s 50% off
Winter is the perfect time to audit your gear locker and plan for the season ahead. While we typically focus on upgrading physical items like boots, packs, and layers, digital tools have become just as essential for modern outdoor recreation. If you are looking to upgrade your navigation setup for 2026, this deal offers a very low barrier to entry. Right now, the AllTrails Plus membership is available for 50% off, dropping the price from $35.99 to just under $18 for the entire year when you use the code CYBER2025.
Go further, ride freely: How TENVELS is giving rise to the new leisure rider
This is exactly the moment TENVELS was made for.