Apple hinted at plans to debut a more expensive line of phones soon, according to a report from Bloomberg’s Mark Gurman, just in case the current range isn’t quite as expensive as you’d like. If accurate, a new type of iPhone will start rolling out this year as the company reorganizes its smartphone lineup after the commercial failures of the iPhone 12 mini and 13 mini models, as well as that of the iPhone 14 Plus.
The report comes from a statement by Apple CEO Tim Cook during an investment earnings call last week. Cook noted that Apple’s customers were more likely to pay more for higher-specification iPhones than ever before, saying: “I think people are willing to really stretch to get the best they can afford in that category.” Gurman connects this to earlier reports of a so-called iPhone 15 Ultra that’s rumored to supplement the iPhone lineup in the future.
While Samsung may seem to have a monopoly on the Ultra name when it comes to phones, don’t forget Apple offers the Apple Watch Ultra. Expanding the name to the iPhone range isn’t that much of a stretch, and following Apple’s adoption of flagship phone features like high-resolution cameras, high refresh rate displays, and an always-on display, pushing the specification even higher with an Ultra-style phone makes sense too.
Though Apple’s Pro Max line of iPhones has always competed with the likes of the Galaxy 21 Ultra and Galaxy S22 Ultra, many other brands push the tech envelope with Ultra- or Pro Plus-branded models, including Vivo, Xiaomi, Redmi, and Realme.
These all join multiple inexpensive phones priced to appeal to as many customers as possible, but Cook notes that Apple’s customers are often prepared to pay more for the most expensive iPhones. This has already been made clear as the largest, most expensive iPhones have dominated sales, and it’s something that’s also backed up by Samsung too. The company told Digital Trends in a recent interview that the Galaxy S22 Ultra made up 40% of global S22 series sales.
It may not be long until we see how this pans out. If the new Ultra iPhone really is coming, it’ll likely arrive with the iPhone 15 later this year.
Are you tired of paying for streaming services you never watch just to get a phone plan feature you actually want? T-Mobile has good news for you! The carrier is rolling out new plans, called T-Mix, in early November to replace its old Experience lineup with a build-your-own perks system called Picks.
The benefits you choose vary from streaming and gaming to food delivery, AI, satellite service, and phone discounts. But if you are satisfied with your existing plan, you can keep it.
Merely days after the iPhone Duo hit the shelves, images of broken screens on the phone started popping up across social media. Until now, it’s been unclear what’s causing the line of defective pixels that appears vertically along the crease, as well as horizontally, on the phone’s inner display.
Apple has finally acknowledged the issue, which has shown up on iPhone Duo units owned by customers as well as demo units in stores. In a statement shared with Bloomberg, Apple says that not all iPhone Duo units are affected and that those that are tend to show the display fault early on. The company added that users who experience problems with their iPhone Duo display should contact AppleCare for a replacement.
Not long ago, Apple treated independent repair like an act of outright hostility. The Cupertino giant locked down parts with serial-number pairing, while repair tools remained firmly out of reach of anyone outside its authorized repair network. More importantly, the company waged a legal and lobbying battle against right-to-repair legislation.
I've covered enough of these fights over the years to know what a shift looks like. That's why what happened in October 2026 genuinely caught me off guard. The day the iPhone Duo went on sale, what may be the most mechanically complex iPhone to date, Apple pulled off a surprising about-face. It published teardown-style repair manuals for a handful of major components.