Apple’s highly anticipated “Awe Dropping” launch event took place on Tuesday and lasted just over an hour. The tech giant dropped plenty of exciting new gear at the event, including an all-new and super-slim iPhone Air, the iPhone 17 series, new high-end buds in the form of the AirPods Pro 3, and new Apple Watches.
Soon after Apple’s event ended, the Cupertino company dropped a bunch of videos online, including one designed to help you choose the iPhone that’s right for you.
The all-new iPhone Air is just 5.6mm thick and tips the scales at a mere 165 grams, making it Apple’s thinnest and lightest smartphone ever. As you’d expect, the video goes to town on communicating its ultra-slim, ultra-light design.
Apple also unveiled the new iPhone 17 series, featuring the base iPhone 17 model with a slightly larger 6.3-inch display, the iPhone 17 Pro, and the iPhone 17 Pro Max. Here you can learn about the top-of-the-range model.
If you’re after a brand new iPhone, you now have four models to choose from (plus the entry-level iPhone 16e, which launched earlier this year). Apple has just released a video explaining the main differences to help you choose between the iPhone 17/17 Pro/17 Pro Max/Air. Apple isn’t allowing embeds of this video but you can watch it here.
Apple’s new high-end buds offer a slightly smaller design, improved noise cancellation and, for the first time, heart-rate monitoring.
Apple also unveiled the Apple Watch Series 11, alongside the Ultra Watch 3 and the Apple Watch SE 3. In its new video, Apple doesn’t feature the new watches but instead focuses on how the Apple Watch’s health features have saved people’s lives.
Here’s a 155-second roundup of all the action from Apple’s September 2025 event, though if you really want to sit through all 71 minutes of it, you can do that too!
Are you tired of paying for streaming services you never watch just to get a phone plan feature you actually want? T-Mobile has good news for you! The carrier is rolling out new plans, called T-Mix, in early November to replace its old Experience lineup with a build-your-own perks system called Picks.
The benefits you choose vary from streaming and gaming to food delivery, AI, satellite service, and phone discounts. But if you are satisfied with your existing plan, you can keep it.
Merely days after the iPhone Duo hit the shelves, images of broken screens on the phone started popping up across social media. Until now, it’s been unclear what’s causing the line of defective pixels that appears vertically along the crease, as well as horizontally, on the phone’s inner display.
Apple has finally acknowledged the issue, which has shown up on iPhone Duo units owned by customers as well as demo units in stores. In a statement shared with Bloomberg, Apple says that not all iPhone Duo units are affected and that those that are tend to show the display fault early on. The company added that users who experience problems with their iPhone Duo display should contact AppleCare for a replacement.
Not long ago, Apple treated independent repair like an act of outright hostility. The Cupertino giant locked down parts with serial-number pairing, while repair tools remained firmly out of reach of anyone outside its authorized repair network. More importantly, the company waged a legal and lobbying battle against right-to-repair legislation.
I've covered enough of these fights over the years to know what a shift looks like. That's why what happened in October 2026 genuinely caught me off guard. The day the iPhone Duo went on sale, what may be the most mechanically complex iPhone to date, Apple pulled off a surprising about-face. It published teardown-style repair manuals for a handful of major components.